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Questionnaire - SlideShare

19/05/2011  - Cake - Powder - Liquid - Fly Ash4. Which is the most comfortable to use in utensils wash? - Cake - Powder - Liquid - Fly Ash5. Which brand you actually use? Liquid Bar Powder - Vim ----- ----- ----- - Nip ----- ----- ----- - Xpert ----- ----- ----- - Axion ----- ----- ----- - Prill ----- ----- ----- - Nirma Powder ----- ----- ----- - Ghari Powder ----- ----- ----- - Wheel Powder

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The Background Of Nirma Washing Powder Marketing Essay

GLANCENirma was the lowest priced branded washing powder.Nirma also had an impact on the upper middle higher income families for washing of inexpensive linens.However Nirma made all other consumer product companies sit up an take a fresh look of their markets once again.Nirma announced the results with their marketing strategy behind the success.The Benchmark inIndian Detergent

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How Nirma washing powder became "sabki pasand ...

01/07/2020  Remember the jingle “doodh si safedi nirma se aayi, rangeen kapda bhi khil khil jaye, washing powder Nirma” and ‘Hema, Rekha, Jaya aur Sushma sabki pasand Nirma’. I know you are singing these iconic jingles in your head. I understand. Let me play it for you. I also suppose you remember the little girl in a frilly white dress on the pack of Nirma. In the 90s Nirma became the

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Nirma Washing Powder SWOT Analysis Top Nirma

20/04/2020  Nirma Washing Powder Opportunities Following are the Opportunities in Nirma Washing Powder SWOT Analysis: 1. Export to developing /neighboring countries 2. Increase market share in premium segment by launching variants. Nirma Washing Powder Threats The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned: 1. Guerilla attack from local and independent

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Nirma - Wikipedia

Nirma is a group of companies based in the city of Ahmedabad in Gujarat, India that manufactures products ranging from Cements, cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables. Karsanbhai Patel, an entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation.Today Nirma has over 25,000 employees and a turnover of over ₹20500 crore

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Washing powder Nirma - Home Facebook

Washing powder Nirma. 163 likes 1 talking about this. Album

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NIRMA – The Jingle That Kept Jingling Brand Worms

11/02/2014  Nirma’s most products are consumed in bottom of pyramid, the people who are using Nirma, have made Nirma synonymous with washing powder, they ask for Nirma but they just buy whatever given by the shopkeeper. (Same as Bisleri) If we go on numbers, HUL soaps and detergents has turnover of 12,461 crore. 16% growth almost every year. Nirma is nowhere by those standards.

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Karsanbhai Patel – The Man Behind ‘Washing Powder Nirma’

30/10/2020  By 1985, Nirma washing powder had become one of the most popular, household detergents in many parts of the country. More than 18 years later; in 1990, Nirma launched their second product ‘Nirma Super Detergent’, a spray-dried blue detergent powder which was followed by the launch of their high-TFM (total fatty matter) content Nirma Beauty Soap. And with that, Nirma began an

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Questionnaire - SlideShare

19/05/2011  - Cake - Powder - Liquid - Fly Ash4. Which is the most comfortable to use in utensils wash? - Cake - Powder - Liquid - Fly Ash5. Which brand you actually use? Liquid Bar Powder - Vim ----- ----- ----- - Nip ----- ----- ----- - Xpert ----- ----- ----- - Axion ----- ----- ----- - Prill ----- ----- ----- - Nirma Powder ----- ----- ----- - Ghari Powder ----- ----- ----- - Wheel Powder

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The Background Of Nirma Washing Powder Marketing

GLANCENirma was the lowest priced branded washing powder.Nirma also had an impact on the upper middle higher income families for washing of inexpensive linens.However Nirma made all other consumer product companies sit up an take a fresh look of their markets once again.Nirma announced the results with their marketing strategy behind the success.The Benchmark inIndian Detergent

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Nirma Washing Powder SWOT Analysis Top Nirma

20/04/2020  Nirma Washing Powder Opportunities Following are the Opportunities in Nirma Washing Powder SWOT Analysis: 1. Export to developing /neighboring countries 2. Increase market share in premium segment by launching variants. Nirma Washing Powder Threats The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned: 1. Guerilla attack from local and independent

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How Nirma washing powder became "sabki pasand ...

01/07/2020  Nirma replaced Surf to be the number 1 washing powder brand in India in just a few years. But how? Nirma was successful in creating New Points of Differentiation and a New Value Curve. Karsanbhai Patel perfectly identified the market needs of the lower and middle class of India. He understood that these people didn’t care about fancy packaging. They just cared about the price and ease of washing

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Nirma Washing Powder Succes Story Youth Ki Awaaz

Here is the story of “Sabki Pasand Nirma, Washing Powder Nirma.” Also read: What’s The Secret Behind Amul’s Colossal Success Story? It was in the year 1969, that the son of a small farmer and a qualified Science graduate, Karsanbhai Patel, was trying to mix soda ash and a few ingredients to make a detergent produce.

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Nirma - Wikipedia

The new yellow powder was priced at ₹3.50 per kg, at a time when HUL's Surf was priced at ₹13. Soon, there was a huge demand for Nirma in Ruppur , Patel's hometown. He started packing the formulation in a 10x10ft room in his house. Patel named the powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder

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NIRMA – The Jingle That Kept Jingling Brand Worms

11/02/2014  Nirma’s most products are consumed in bottom of pyramid, the people who are using Nirma, have made Nirma synonymous with washing powder, they ask for Nirma but they just buy whatever given by the shopkeeper. (Same as Bisleri) If we go on numbers, HUL soaps and detergents has turnover of 12,461 crore. 16% growth almost every year. Nirma is nowhere by those standards.

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Nirma offers quality products ranging from cosmetics ...

Nirma Washing Powder ::... This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein. This product was priced at almost one third to that of the competitor brands, resulting

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Remember this white frock Girl on a packet of Nirma ...

But do you know who the girl pictured on Nirma’s packet is? Today we will tell you this story of Nirma Girl. Nirma washing powder was started in 1969 by Karsanbhai of Gujarat. The girl who appears on Nirma’s packet is ‘Nirupama’, the daughter of Karsanbhai himself. Karsanbhai lovingly called his daughter Nirma. Karshanbhai didn’t even take his daughter away from his eyes for a moment. But maybe God had

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Questionnaire - SlideShare

13/12/2012  Questionnaire 1. QUESTIONNAIREName _____ Age _____Sex Male ( ) Female ( )Family Income (Monthly)(i) upto 5000 ( ) (ii) 5000-7500 ( )(iii) 7500-10000 ( ) (iv) Above 10000 ( )FAMILY KIND(i) Nuclear Family ( ) (ii) Joint Family ( )QUESTIONNAIRE1. Did you recently purchase a new Washing Machine?Brand Name : _____Time : _____2. Do you have any Old Washing Machine in your home beforepurchase new Washing

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Nirma Case Study Free Essay Example

Detergents Nirma Washing Powder Nirma Detergent Cake Super Nirma Washing Powder Nirma Popular Detergent Nirma Popular Detergent Cake Nima Green Powder. Promotion : Promotion Featured a lady washing a garment Daughter was featured on the pack Focuses on value-for-money One of the oldest and catchy jingle first aired on radio in 1975, was broadcast on television in 1982 Nirma

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The Motivational Story of Nirma Washing Powder

But in the following month, the media was bombed with an advertisement campaign which went on to become one of the most famous and memorable campaigns of all time, Washing powder nirma, washing powder nirma..! The campaign which featured a swirling girl kickstarted all the customers to demand Nirma while it was nowhere to be found! The demand reached its peak and the retailers

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Nirma Washing Powder Succes Story Youth Ki Awaaz

Here is the story of “Sabki Pasand Nirma, Washing Powder Nirma.” Also read: What’s The Secret Behind Amul’s Colossal Success Story? It was in the year 1969, that the son of a small farmer and a qualified Science graduate, Karsanbhai Patel, was trying to mix soda ash and a few ingredients to make a detergent produce.

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How Nirma washing powder became "sabki pasand ...

01/07/2020  Nirma replaced Surf to be the number 1 washing powder brand in India in just a few years. But how? Nirma was successful in creating New Points of Differentiation and a New Value Curve. Karsanbhai Patel perfectly identified the market needs of the lower and middle class of India. He understood that these people didn’t care about fancy packaging. They just cared about the price and ease of washing

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SWOT analysis of Nirma - Nirma SWOT analysis explain

14/12/2018  Weaknesses in the SWOT analysis of Nirma. Some of the key weaknesses of Nirma Washing Powder are : Perception of cheap: Though Nirma washing powder gained success through its “sasta” image, in the long run, the brand has not been able to move out of that image. People still perceive it as a low priced and thus low-quality product.

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The Nirma Story Case Study Free Management Articles ...

In the early 1970s, when Nirma washing powder was introduced in the low-income market, Hindustan Lever Limited (HLL) 1 reacted in a way typical of many multinational companies. Senior executives were dismissive of the new product: "That is not our market", "We need not be concerned." But very soon, Nirma's success in the detergents market convinced HLL that it really needed to take a closer ...

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Nirma offers quality products ranging from cosmetics ...

Nirma Washing Powder ::... This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein. This product was priced at almost one third to that of the competitor brands, resulting

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Nirma Washing Powder - Nirma Detergent Powder

Super Nirma Washing Powder Ask Price. Packaging Type: Packet. Exploding the myth that ‘better quality always demands higher price, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product.

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NIRMA LIMITED

NIRMA LIMITED Sr. No. Achievements/Awards Unit 2010 1 Certificate of Honour for achieving more than 30 lakh accident free man-hours M/s. Nirma Ltd., Bhavnagar, Gujarat 2 Certificate of Honour for achieving more than 30 lakh accident free man-hours M/s. Nirma Ltd., Mandali, Gujarat. 3 Rotating shield Certificate from Gujarat Safety Council for achieving lowest disability injury index M/s ...

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CONSUMER BEHAVIOUR OF SOAPS AND 1.2 DETERGENT MARKET ...

cleansing, Laundry, Dishwashing and Household cleaning. Personal Cleansing Products include bar soaps, gels, ... powder, and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. 1.2.1 DETERGENT MARKET - SEGMENTS Detergent market in India can be further divided into four sub categories ...

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